It’s been five years since Liverpool signed Mohamed Salah, but if a new deal is agreed, the 2022-23 season could be his last at Anfield.
It’s been five years since Liverpool took on Mohamed Salah.
During this time, the Champions League, the Premier League, the FA Cup, the League Cup, the Club World Cup and the UEFA Super Cup came in, with 156 goals in 254 appearances in all competitions. The Reds initially spent £ 36.5 million to land the Egyptian, which proved to be a deal.
Liverpool have described Salah as a man who played well below his limits in a system that did not allow him to thrive at Roma. They thought Jurgen Klopp’s approach would bring the striker the best, but his peaks in 2017 may have surprised even his talent supporters.
The striker became the mascot of Liverpool. He has truly developed into a world-class operator, and his contribution to Jürgen Klopp’s team has made him eager to sign a new contract. The Reds’ team will feel completely different, but they are demanding greater pay for their accomplishments, which have helped them succeed both collectively and individually. He is now at the top of his paycheck.
However, there are balancing measures for Fenway Sports Group. Liverpool have a pay structure that is key to how the club operates and how the team works. Significant disruption of the structure means that they risk a sharp increase in wage arrears when a new person arrives or negotiates an extension.
It remains unclear where he will play football next season. The Reds want him to stay, and the player himself has said he wants to, but when he becomes a free agent next summer, the opportunity to have huge financial rewards and new challenges is an interesting opportunity for the 30s. must be
Over the past five years, his contribution has stood the test of time. His key role in domestic and international success has helped the club generate hundreds of millions of pounds in revenue.
Outside the pitch, he has been useful to Liverpool and the FSG, as the Reds’ ownership will understand.
Salah is one of the most famous Muslim athletes in the world. Just minutes from New York’s bustling Times Square, next to one of Manhattan’s largest buildings, there is a mural of an Egyptian-dressed superstar. It’s not about Liverpool, it’s about his players. He is one of the most attractive people in the world, reaching out to some demographics in a way that other athletes can’t. The acquisition of such an attractive player around the world could be of commercial value to the clubs they play for.
Andrea Sartori, head of world football at Football Benchmark, told ECHO last year: “Salah is a world-class player, but there are only four players in football (Cristiano Ronaldo, Lionel Messi, Neymar and Kilian Mbappe).
“If he leaves, it could indirectly hurt the club. Salah has been the team’s top scorer for four seasons at Liverpool and the Reds have been in good business this season. It is up to the decision makers to decide whether they can achieve it.
“Salah’s impact on Liverpool FC’s commercial flow is essentially twofold: his large following and brand value increase the value of potential sponsors’ trade deals and help the club enter foreign markets, as evidenced by Liverpool FC’s deal with Egypt’s Vodafone. .
“On the other hand, the main way to affect his commercial revenue is on-field games, because being on the pitch has led them to reach the Champions League final in the first season and the continent’s fame the following season.
“Six popular social networking channels (Facebook, Twitter, Instagram, TikTok, Youtube, Weibo) have 73 million followers, which is no less than the followers of Ronaldo, Messi and Neymar. However, these three players are on an independent level. Despite having very few followers, Salah remains one of the most popular footballers in the world in terms of number of followers.
“There are two important factors that make Salah unique and different from the stars mentioned above. First, Salah is shining his stars in the English Premier League, the world’s most famous national championship. So he had the advantage of being exposed. At the moment, there are very few world-class players on the continent, so African fans can gather around him and get support. “
In terms of global shirt sales, Salah is in the top five in terms of the number of players’ shirts sold worldwide in the 12 months to February 2022, boosting the nature of Liverpool’s clothing deal with Nike. With a season-guaranteed value of £ 30 million, Nike / Liverpool’s global sales of the club have kept its true value at 20 per cent. It could earn the Reds £ 70 million a year.
Salah led most of the sales of these shirts, and according to FIFA’s Euromericas Marketing Agency, the Egyptian sold the fourth-highest number of shirts in 2021, with ‘Salah 11’ selling 816,000 units.
He is second only to Robert Lewandowski of Bayern Munich (970,000), Cristiano Ronaldo of Manchester United (1.05 meters) and Lionel Messi of Paris Saint-Germain (1.2 meters). He was ahead of the top 10 Kilian Mbappe, Erling Haaland, Karim Benzema, N’Golo Kante, Kevin De Bruyne and Neymar.
Salah is giving Liverpool access to new markets and the strength of their brand is growing.
The Reds pay Salah’s image rights to a third-party company, which is valuable to the player and the club. There is no doubt that the value of the rights to these images has increased over the last five years.
The “King of Egypt” has confirmed his legacy five years after his arrival at Anfield and will remain one of the best players to wear a Liverpool shirt. During this time, his importance at home and away has not diminished, but has grown, and Liverpool will know that all factors need to be considered when considering what to do to extend his term. more than six years.