Premier League: US media giant NBC in line for US $2bn US rights deal- Comcast-owned US media giant NBC is expecting to pay more than US$300 million per season to renew its broadcast partnership with the Premier League, according to Bloomberg.
Rights to English soccer’s top flight are set to hit the US market as the league’s deal with NBC has entered into its final season. The business outlet reports that NBC is very keen on retaining its Premier League contract but thinks it will have to at least double the US$150 million per year fee it currently pays, meaning that a six-year contract could top US$2 billion.
In a statement issued to Bloomberg, NBC said: ‘We certainly want to continue our great relationship with the Premier League. Now in our ninth season, we have worked together to drive major growth for the sport in the US with innovative production and unmatched promotion.’
Disney, WarnerMedia, and CBS are all reportedly set to bid and will offer a mix of linear broadcast and streaming to secure the deal, with Amazon also said to be interested as a pure streaming option.
According to Bloomberg, the Premier League is happy with NBC’s coverage but is aware that putting the rights out to tender could see the fee double or even triple.
Rights fees for Europe’s top soccer leagues in the US have proved to be immune to dips seen elsewhere. Disney, for example, recently agreed to pay US$175 million a year to air La Liga across ESPN’s various platforms and the Spanish top flight is significantly less popular than the Premier League.
According to the report, the Premier League has been one of the biggest drivers of new customers for Peacock, Comcast’s streaming service, and also a big draw on linear TV. Eight different matches drew more than one million viewers across NBC’s broadcast network last season.
While the major US media companies have all recently launched new streaming products and are actively seeking sports content to build out their offerings, Bloomberg says Premier League owners are less keen on their matches being on digital-only or pay-TV services.